We conceive, collaborate and cultivate brands.
Defining the Norm
scroll down
Shaping the Future
about
break the norm
We offer innovative ideas and solutions, pushing the boundaries of what’s possible. Our mission is to build generational defining brands that last.
With a focus on consumer goods in the health and wellness category, we launch and partner to develop brands that break boundaries and set new standards.
expertise
From concept to launch — and everything in between
We provide the expertise, strategy, creative, and funding to bring brands to life.
projects
%202.png)
Ross McKay
Ross MacKay is one of today's most disruptive entrepreneurs, known for founding Daring, the fastest-growing company in the U.S., and raising over $125 million from top investors including D1 Capital, Founders Fund, Peter Thiel, and Drake. On the heels of Daring's success, MacKay co-founded CadenceTM, a premium supplement brand in Los Angeles.
backed by
