Daring addresses a fundamental gap in plant-based food: an industry that treats “alternative” protein as a compromise rather than a craveable upgrade.

By anchoring the brand to taste and texture parity rather than a preachy sustainability pitch, Daring moves beyond category lines extending from frozen chicken pieces into the wider rituals of everyday eating, from foodservice menus to weeknight dinners.

Positioned at the intersection of food tech, health, and sustainability, the brand pairs ingredient integrity (just a handful of non-GMO ingredients) with a distinctive, founder-led point of view. As consumers increasingly choose brands over categories, Daring is well placed to expand its footprint while keeping one consistent voice: chicken lovers first, plant-based second.

The brand is sold in over 60,000 locations, including Starbucks, Walmart, and Target, and has raised more than $135 million in funding.